Yup, that "my life in 6 words" format that tells everything about your organization.
Succinctly.
The following is straight from her blog:
After the 62 tagline finalists were carefully selected, these 12 award winners were chosen by 3,062 nonprofit professionals who voted in an online poll:
Arts & Culture: Where Actors Find Their Space - NYC Theatre Spaces/This clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go beyond a description of its services and highlight the value of its work.
Civic Benefit: Stand Up for a Child - CASA of Southwest Missouri/CASAs tagline provokes anger, compassion and a desire to help, in just five words.
Education: Stay Close...Go Far. - East Stroudsburg University of Pennsylvania/This simple yet distinctive tagline from East Stroudsburg cuts through the clutter. Its straightforward character mirrors that of the school.
Environment & Animals: Helping Preserve the Places You Cherish - LandChoices/LandChoices tagline thoroughly communicates the value of its work while evoking ones most precious memories of walks in the woods, wildflower meadows and childhood camping trips. Theres a real emotional connection here.
Grantmaking: Make the most of your giving. - The Greater Cincinnati Foundation/ This clear tagline articulates the value of the foundation for donors considering an alternative way to give.
Health & Sciences: Improving Life, One Breath at a Time - American Lung Association/This unexpected focus on the breath - a core element of life - gets attention, and understanding.
Human Services: When You Can't Do It Alone - Jewish Family & Childrens Service of SarasotaManatee, Inc./ This tagline tells the story succinctly and powerfully: Its all about getting help when life becomes overwhelming. It makes a strong emotional connection.
International, Foreign Affairs & National Security: Whatever it takes to save a child - U.S. Fund for UNICEF/ UNICEF engages hearts and minds with its passionate focus on helping children. Who could turn down a request for a donation?
Jobs & Workforce Development: All Building Starts With a Foundation - Building Future Builders/Voters enjoyed the word play here: It adds depth of understanding without being glib.
Religion & Spiritual Development: Grounded in tradition...Open to the Spirit - Memphis Theological Seminary (MTS)/MTS conveys the two equally important halves of its values and curriculum in a way that makes you think about the connection.
Other: The Art of Active Aging - EngAGE/EngAGE surprises with the imagery of active aging and the use of the term art to describe the way it does its work.
Other: Because facts matter. - Oregon Center for Public Policy (OCPP)/ This tagline introduces the nature of OCPPs impact in Oregon and entices the reader or listener to find out more. Its value propositionthe truthis particularly compelling at a time when facts are frequently disregarded in public debate.
For info on how to enter next years award program, subscribe to Getting Attention nonprofit marketing e-updates.
And by the way, her blog is entertaining reading, worth a look, IMHO.
